- Clear font
- appropriate sizes for images and fonts
- Clear photos that are in focus
- Photos that are an appropriate shape for the page
- Layout that follows the rule of thirds for composition
- Appropriate type face that relate to genre conventions and the house style
- Place font clearly so you can see from a distance and follow the genre conventions
- 3 colour rule: images, font and background
- appropriate logos and conventions.
DON'T
- Stretch images = Images look out of focus
- use layer styles
- unnecessary effects that don't suit the genre
- font that has been placed across the artists face
- Using a photo on every panel.
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