The importance and function of digipaks to the music industry

Function of digipak

Digipaks are a modern approach to CD packaging made out of card stock or other heavy paper/cardboard material. Digipaks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the centre part. Usually, the part of the digipak that holds the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.

• It allows sophisticated graphics than can run across all of the panels establishing a graphic theme. 
• Includes a lot more information on the band/artist in the form of a small stapled booklet that is inserted into a small packet in the digipak- Makes more exciting for buyers of product. 
• Could allow more than one disc i.e. DVD extras or additional recordings that accompanies the release of the song, album or DVD.
• They look nice, and many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases.

Importance of a digipac

The main Importance of Digipacks is to promote the artist to a wider audience in that it reinforces the artist’s image. To the music industry, it reinforces the artist therefore there is more chance of selling the product. Lastly, the visual aspects help link between the 3 products which promotes the branding image of the artist.