Here are my ancillary products:
These are the studio shots from my music video - I used the same outfit as these on all my ancillary products.
Our main brand identity was the 'Ray Ban' glasses which you can see in most of the music video as we thought this was the most significant item that represented his image as an artist, There was also other references such as the hand gesture that suggests the name of the song 'Just A Little', this is shown throughout the music video as well. However when we created our ancillary products the images we choose did not show our brand identity as we thought it would be good to challenge some of the conventions from the music video to the ancillary products, nevertheless our audiences subconsciously will still be able to gather clear visual links between our student music video and my ancillary products as I have used the same outfit from the studio (in the music video) to all my ancillary products.
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