ALSO ANOTHER LINK BETWEEN THE VIDEO AND MY ANCILLARY PRODUCT WAS THAT MK WORE A POLO IN BOTH PRODUCTS AND MUSIC VIDEO AS THIS HELP TO BUILD A SENSE OF RECOGNITION.
THE BRAND IDENTITY IS RAY BANDS"WORN ON BOTH THE ARTIST " AND THE BEATS HEAD PHONES WHICH WAS WORN BY THE MAIN ARTIST MK THROUGHOUT THE VIDEO AS IT REPRESENTED THE IMAGE OF ARTISTS IN THE VIDEO HOWEVER WE DID NOT USE THESE ITEM IN THE ANCILLARY PRODUCTS AS WE CHALLENGE SOME CONVENTIONS. BUT WE KNOW THAT OUR AUDIENCE WILL STILL BE ABLE TO SEE THE CLEAR VISUAL LINKS BETWEEN THE MUSIC VIDEOS AND PRODUCTS AS IT RELATES TO THE THE URBAN GENRE.
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