Research - The Role of a Music Video

In the current situation of the Music Industry the role of a music video has changed

• Music Videos struggle to have some impact on record sales For e.g. Lady Gaga - Telephone Ft Beyonce has 121,867,415 views on youtube but sold 7.4 million copies

• Youtube means fans can access videos and songs for free
• Without a video, a song is boring
• Video needs to give an artist exposure and gain new fans
• Videos gives the public visual pleasure. Music Industry are hoping that will make people buy tickets to come to the show to feel more visual pleasure