Andrew Goodwins Theory

Andrew Goodwin theory says that the traditional narrative analyses of a music video which starts at the beginning and resolves at the end does not really apply to pop videos as the structure is different. Pop videos uses the singer both as a narrator and as a character and mostly looks at the camera directly addressing the audience to the performance also known as breaking the forth wall.He says that music videos are often constructed by the link between the visuals and the song plus the artist. Relationships are built between these in the video, and the close-ups of the artists gives them the representation and publicity they require. So there are 3 types of relations between songs and videos


























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Illustration: this is where the video tells the story of the lyric"pap dont preach-Madonna.Dance is often used to express the feelings in the song


Disjuncture: little connection between the lyric and video or where the video contradicts the lyric. Can’t stop by the Red Hot Chili Peppers. song seems to be a documentary about evolution and the video shows the band having fun with equipment trying to experiment new things.

Amplification: images support the word - videos introduce new meanings that do not contradict with the lyrics but adds layers to the meanings and its closely related to disjuncture. Jessie j (price tag). Song is about the un-importance of money and embracing individuality. At the begining of the video there is an image of a teddy bear with no arm and one eye which symobolises the destroying of something that is very important to child hood.
Pop videos often repeats choruses or lines which links to the repetition of images so we can predict what genre it is and the intertexuality of the song becomes familiar.