laura mulvey

Dizzie Rascal holiday

Laura mulvey representation -

Her concept of "to-be-looked-at-ness", exemplifies that women were merely shown on screen in classic Hollywood in order to provide men with visual pleasure and have an erotic impact. The image of an artist in a music video will have been carefully planned from the clothes choice and the style of hair according to the narrative.Mulvey talks about women being "dismembered"the main focus is their bodies for example "the holiday" by Dizzie rascal music video is a typical way of how women are seen. We are first introduced to a female in a bikini but the camera does not really focus on her face as her identity has been covered by the sunglasses but most of the focus is on parts of her body such as breast,bum,legs e.t.c as its goes on through out the whole video. However men are also shown as a whole.
Mulvey points out the "Male Gaze" styled accordingly to the female figure.

Nelly- Hot in here. Women are portrayed in a sexual way as its mostly their body parts being shown, they are the main focus to the camera.We see men dancing behind women holding champagnes in their hand with plenty of girls surrounding them as if they are in control. The song talks about a club and girls. Male vocalist-"its getting hot in here so take off all your clothes" the female vocalist will respond saying-"i am getting so hot i want to take my clothes off". So this is shown as Visual pleasure for the males and that females are an object.