In music videos camera work and edits are different to other aspects of media such as TV or film
Cuts in tune with the beat
Camera moving in time with music
Slow motion for slow paced music. Fast motion for fast paced music
Continuity edits are broken (more gaps & flow)
Camera work relates to lyrics or title of the song (Olly Murs – heart skips a beat the lyrics go “come on spin me around” so throughout the music video there is a circular motion going on. Also when he repeats “skips a beat” there are edits to create a feeling of skipping the beat
Jessie J – Do it like a dude the camera shakes with her first lyrics “stump stump I’ve arrived” this creates a dramatic entrance for the artist debut single. Also there are cuts to go with the bass in this song
Master shot is used to give a video structure. Kanye West & Jay Z – Otis the master shot is them standing in front of the American flag
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