- To sell the song
- makes song memorable
- Promotes films and brands
For example: Diddy has his own vodka
- To motivate the audience e.g. Jacksons 'Earth Song'
- Promotes the artist
- Establishes the artists image
- Establishes genre of music
- visual links across promo material
- Give more emphasis to the song - Makes it more exciting for audiences to listen to and watch
- Could create a dual story, making it more interesting for audiences
- Helps to illustrate song
- promotes visual pleasure for audiences (sets a mood)
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