Thursday, 29 September 2011

Function of a music video

  • To sell the song
  • makes song memorable
  • Promotes films and brands 
For example: Diddy has his own vodka 
  • To motivate the audience e.g. Jacksons 'Earth Song' 
  • Promotes the artist
  • Establishes the artists image
  • Establishes genre of music 
  • visual links across promo material 
  • Give more emphasis to the song - Makes it more exciting for audiences to listen to and watch 
  • Could create a dual story, making it more interesting for audiences 
  • Helps to illustrate song
  • promotes visual pleasure for audiences (sets a mood) 
                    

No comments:

Post a Comment