Carik Vernallis

Carol Vernallis studied editing and camera work closely in music videos.

She found that edits come more frequently in music videos then in films. The edits in music videos generally stand out ‘Disjuncture’ and there tends to be more of a ‘rhythmic base’ which has connection with the song. Edits can create an ‘broken order to draw attention to what is on screen’ which helps promote the music video, as the audience feel more excited to watch it. Most commonly used edit is ‘Jump cuts’ and a ‘Master shot (base track)’ which is when the music video frequently uses a certain scene. Another study carol found was that ‘the camera may move in time the music’. 

Chris Brown - Look At Me Now ft. Lil Wayne

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