Mainstreams labels -large organisations with revenue available for different acts and are therefore able to saturate markets an offer.
Independent labels - seperate and operate independently the mainstream labels.often within niche genres and cater to a specific market.
Aim of artist
to be signed to a label in orderto promote their music to the target audience and sell a maximum number of albums.
Who owns the Music?
Record labels- you sell it for $18.98 and make 90cs ...who made the rule ..the record label and artist.
Ownership - Between the 1970 and late 1990, the industry was dominated by the big 6. The late 90s saw merging of companies into bigger companies to create 'the Big 5'. In 2004 sony Music and BMG merged and the market was dominated by the Big 4 which are Universal,sony,EMI and warner.
Falling sales- Profit Margins
2010-319m
2009-366m
2008-428m
People have stop going to shops and are downloading music illegally.1.2 billion illegal downloads in the uk in 2010(youtube Mp3 converter software).
Streaming- Sites can be free or by paid subscription and free sites cover their cost with their advertising revenue.
Social Networking sites
Facebook to offer a music streaming
File sharing service to indicate who is listening to what on status updates
Google plus to offer a similar services.
Artist websites
Independent artist can sell their music on their own websites which means that they wont be loosing out on money as the direct sales goes towards them. This is a major loss to the music industry .
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