1.Establishes the artist image and genre.
2.Sell the song
3.makes song memorable
4.Promoting film + brands e.g Diddy has his vodka.
5. Motivate the audience e.g- Micheal Jackson "Earth song"
6.Visual links across Promo material
7.Change of an image -(Good girl Gone Bad -Rhianna
8.To promote the artists latest single with a view to sell the single and ultimately the albulm to the audience.
9.Aired on MTV and other music channels in form of a play list.
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